Graseby Goring Kerr Metal Detectors: Food Conveyor Metal Detector Manufacture

Goring Kerr has gone through many changes over the years and was once the dominate leader in the industrial metal detection market. However, Goring Kerr went through some significant changes that now looking back undermined its success.

Years ago Graseby saw a profitable company in Goring Kerr. At the time the acquisition seemed logical and a profitable one for Graseby. However, a fundamental flaw in their approach began the long term collapse of Goring Kerr’s brand. A simple yet confusing change for the company was to edit the name from Goring Kerr to Graseby Goring Kerr. This cause the company to spend countless dollars within the marketing department to ‘re-brand’ an already profitable brand and lay the foundation for market confusion. Customers, and there were plenty of them, now had a change that represented no benefit to them other to introduce a name convention causing confusion.

Graseby Goring Kerr the re-branded Goring Kerr struggled to build brand equity in this new company. Customers began to look elsewhere to find more stability in both the company and product. Outside of stroking someone’s ego Graseby accomplished nothing and in fact lost by tagging their name on to an already well known brand name.

A simple lesson in the value of a brand can be seen in this classic example of having the wrong people making bad choices.

Goring Kerr has gone through many changes over the years and was once the dominate leader in the industrial metal detection market. However, Goring Kerr went through some significant changes that now looking back undermined its success.

Years ago Graseby saw a profitable company in Goring Kerr. At the time the acquisition seemed logical and a profitable one for Graseby. However, a fundamental flaw in their approach began the long term collapse of Goring Kerr’s brand. A simple yet confusing change for the company was to edit the name from Goring Kerr to Graseby Goring Kerr. This cause the company to spend countless dollars within the marketing department to ‘re-brand’ an already profitable brand and lay the foundation for market confusion. Customers, and there were plenty of them, now had a change that represented no benefit to them other to introduce a name convention causing confusion.

Graseby Goring Kerr the re-branded Goring Kerr struggled to build brand equity in this new company. Customers began to look elsewhere to find more stability in both the company and product. Outside of stroking someone’s ego Graseby accomplished nothing and in fact lost by tagging their name on to an already well known brand name.

A simple lesson in the value of a brand can be seen in this classic example of having the wrong people making bad choices.

Used Industrial Metal Detector

Food, pharmaceutical, bulk and powder and paper and lumber industries all use metal detection equipment to ensure they have a high quality product.

When looking to buy a used industrial metal detector there are a few key factors to consider. Often companies upgrade equipment in order to provide a higher level of protection for contaminate detection of tramp metals. When they do often equipment suppliers purchase this older metal detection equipment and sell to the used market.

How do you know if a used industrial metal detector is right for you?

Used metal detectors like any other used industrial product must be checked throughly before purchasing. Metal detectors used in specific markets such as candy, bread or meat processing all require different configuration both on the physical product as well as the internal settings. Typically when purchasing a used industrial metal detector begin looking for systems that came from a similar industry. Buying these cheap metal detectors will help you gain access to equipment built for your application.

Where to Buy Goring Kerr Manuals?

Are you looking for Goring Kerr Manuals?

You can now find all the Goring Kerr and Thermo Goring Kerr Manuals online at Industrial Machinery News . You will find manuals for the Goring Kerr DSP 1, Goring Kerr DSP 2, Thermo DSP 3, Goring Kerr Tek 21 and the Goring Kerr Tektemat and more. All manuals are original factory manuals showing critical installation and setup instructions.

Buying Used Goring Kerr Metal Detectors?

Often when buying used industrial conveyor metal detectors the installation and operation manuals are missing. Without theses manuals your new investment is limited in both performance and cost to wasted product.

Buy today and reduce your operational costs with a genuine Goring Kerr Manual

History of Goring Kerr Metal Detectors

Goring Kerr started many years ago, back in 1938. The company was spawn from a project for the British military. The founders decided that it would benefit the food industry to utilize a metal detection device to find hidden metal contaminates. This simple idea was inked in Goring Kerr's tag line "Seeing The Unseen". These metal detectors were truly capable of seeing what people couldn't and for the first time consumer safety was able to be realized in the modern food production environment. Food metal detectors such as the DSP 3 from Thermo all seek to find reliably the same thing, metal fragments.

We can all thank Goring Kerr for starting what is no an essential process control equipment in virtually every manufacturing process.

Goring Kerr Metal Detector Manuals

Often users of Goring Kerr metal detectors lose there operational manuals. I’ve found a website Industrial Machinery News (http://goring-kerr.com/manual) that sells all of the Goring Kerr Manuals. Including the Thermo DSP 3, Goring Kerr DSP 2, Goring Kerr DSP 1, Tek21 and Tektamet.

I understand the staff at IMN has 20+ years experience with installing and servicing all Goring Kerr models. There staff is very helpful with questions on how to use, operate and install correctly metal detectors for conveyor, pipeline and gravity feed applications. If you have a conveyor metal detector and have questions on how to use your system give them a shoot.